Welcome to Media

Purpose:

In today’s ever-evolving world of social-networking, advertising and digital technology, there has never been a more important time to study Media to help understand and navigate this constantly shifting landscape. The UK’s creative industry alone is now worth over £100 billion per year to the UK economy. Along with the digital and tech sector, the U.K.s creative industries are flying the flag for the best of British creativity at home and abroad and are at the heart of our economy.

Students will study the BTEC Tech Award in Creative Media Production over 2 years, beginning in year 10. The purpose of Media Studies within Meden’s curriculum is to explore how this creative industry has the power to influence, shape and change our lives. It will focus on the core media platforms of print media (newspapers, magazines, posters), broadcast media (T.V. radio, films, adverts, trailers, music videos) and e-media (video games, websites, social-media platforms and apps). Media studies aims to provide students with opportunities to engage more critically with the world around them, to question the motives and messages embedded within the media products they consume. In this sense, it seeks to enlighten students’ awareness of the world and how it can shape and manipulate their lives. Through studying the various forms of technology, they will also be given opportunities to respond to industry style briefs and create their own media products which in turn will help prepare students potentially thinking of working in the creative industry in the future.

Another key purpose of Media studies is helping develop students’ social-awareness and making them more socially and politically informed of the world around them. This means exploring the impact that technology can have on people’s lives and broadening students’ understanding of how media can have both a negative and positive impact on the world around them. Topics explored will include press bias, cyber-bullying, the impact of social-media related, internet regulation, air-brushing, fake news and the representation; these are just some of the wider issues discussed whilst studying Media.

Aims:

  • To enrich students’ knowledge of the media landscape around them and how students use it to communicate in the 21st century.
  • To enrich students’ knowledge of how the media influences audiences on both a national and transnational level.
  • To develop students’ curiosity of the world around them and how it impacts a person’s choices i.e. how they dress, speak and behave and interact.
  • To develop students’ criticality and ability to break down media products for both its conscious and subliminal messages.
  • To develop students’ awareness of how the media strategically targets consumers through a variety of methods and forms of technology.
  • To develop students’ understanding of how media products can be interpreted in a variety of ways, both positively and negatively.
  • To develop students’ knowledge of specialist subject-specific terminology and ability to analyse and compare media products and the contexts in which they are produced.
  • To enable students to make informed arguments, reach substantiated judgements and draw conclusions about media issues.
  • To develop students’ practical skills by providing opportunities for creative media production.
  • To develop students’ understanding of the different stages of production i.e. pre-production, production and post-production and their ability to respond to industry style briefs.
  • To develop students’ ability to produce work to high standards of professionalism and realism in line with industry style briefs.

How is Media going to engage and excite our most disengaged learners?

  • Making lessons that are relatable and linked to real world issues e.g. cyber bullying, internet safety, air-brushing, impact of media on people’s lives, gender stereotyping etc.
  • Trips to places of interest e.g. local newspapers, Bradford Media Museum, BFI in London.
  • Updating lessons and linking them to what is currently happening in the media e.g. discussions about fake news, internet regulation, misuse of online data by media companies, rise of social-media, changing nature of media consumption.
  • Making lessons visually engaging and not focused too much on note-taking e.g. use of modelling, visualizers, collaborative planning and use of online learning platforms/VLEs like Edmodo.
  • Making lessons more discussion based and student led.
  • Cross-curricular links between departments and setting up joint projects that share similar interests (Media – Sociology – Psychology – Business Studies – ICT)

May 2022

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